Presenting 17 international customizers and their interpretations of the BMW R nineT, Soul Fuel reveals a new approach to customizing. A custom bike is, above all: unique. The subculture of the custom bike community and its trends are of major importance, not only for the motorcycle’s hardware, but also for the software associated with the lifestyle. Customizers deliberately reject a digitized and perfected world with something handmade and raw— a kick start for the imagination of all free spirits.