Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives.
| Código: | L999-9780205698189 |
| Código de barras: | 9780205698189 |
| Peso (kg): | 0,400 |
| Altura (cm): | 23,00 |
| Largura (cm): | 16,00 |
| Espessura (cm): | 0,10 |
| Autor | ROBERT H. / SEITER GASS |
| Editora | PEARSON |
| Idioma | PORTUGUES |
| Encadernação | BROCHURA |
| Páginas | 2000 |
| Ano de edição | 2000 |
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