For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they?ve learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
Código: |
L999-9780132747257 |
Código de barras: |
9780132747257 |
Peso (kg): |
1,520 |
Altura (cm): |
27,20 |
Largura (cm): |
21,00 |
Espessura (cm): |
4,10 |
Autor |
KERIN / PETERSON |
Editora |
PEARSON |
Idioma |
INGLES |
Encadernação |
BROCHURA |
Páginas |
744 |
Ano de edição |
2013 |
Faixa etária |
|