Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives.
Código: |
L999-9780205698189 |
Código de barras: |
9780205698189 |
Peso (kg): |
0,400 |
Altura (cm): |
23,00 |
Largura (cm): |
16,00 |
Espessura (cm): |
0,10 |
Autor |
ROBERT H. / SEITER GASS |
Editora |
PEARSON |
Idioma |
PORTUGUES |
Encadernação |
BROCHURA |
Páginas |
2000 |
Ano de edição |
2000 |
Faixa etária |
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